About Us
We’re on a mission to advance the global transition to a circular economy.
Our approach is practical and science-led. To create constructive solutions to the issues that need solving.
Who we help
We help companies within the paper industry–and their customers–who want to move to circular models of production.
We’ve listened to our customers to learn what properties they need in their coatings. And we’ve created these using bio-based materials.
We’ve made them easy to apply using existing equipment. So there’s no need to invest in expensive new systems.
Because we want to help as many companies as possible join the circular economy.
Our customers are:
- Paper manufacturers
- Paper coaters
- Packaging companies
- Consumer brands
who are embracing a circular future.
Ready to join them?
Contact usOur Core Values
Pioneering
Pushing the boundaries of what’s currently possible to change the world for the better.
Adaptable
Embracing change and collaborating openly to deliver innovative, competitive solutions.
Proven
Building trust through integrity, transparency, and delivering consistent, reliable results.
Our Team
Anthony Musumeci
CEOThe commercialisation and investment manager who’s converted multiple ideas into growing startups.
Fiona Donaghey
COOThe consultant and educator with global cross-industry experience in design, materials and sustainability.
Kate Lusvardi
CTOThe chemical engineer with 20+ years of experience in pulp and paper, holding multiple patents for barrier coatings.
Natasha Melton
Head of ProductChemical and packaging engineer with multiple patents for novel paperboard products and coatings.
Ahmed Ahmed
Senior Research ScientistChemist and enthusiastic researcher with a passion for renewable solutions to modern problems.
Luke Splatt
Senior TechnicianThe researcher, environmentalist and volunteer festival trash coordinator who’s all about reuse, repair and recycling.
Thayanithi Ayyachi
Research TechnicianPolymer science researcher who strives to create innovative solutions to sustainability challenges.
Georgie McNee
Fractional CFOChartered accountant, consulting CFO and GAICD with over 20 years of experience in finance and strategy.
Divya Rajah
Coatings ScientistResearcher with over a decade of experience in chemistry and material science.
Neha Sawant
Coatings ScientistResearcher blending lab expertise and purpose to design sustainable solutions for 7+ years and counting...
Partners and Advisors
Investors
Industry perspectives
Sarah Nolet, Co-Founder and Managing Partner at Tenacious Ventures
Contact us
If you’d like to learn more about us or our products, please get in touch.
Whatever stage you’re at in your circularity journey, we’re here to help.
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